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Case Manager Job Description - www.allycareersolutions.com |
Keywords are the skills, abilities, credentials, and qualities that a hiring manager is looking for in a candidate. They indicate to the hiring manager that you are qualified for the position.
Keywords play a significant role in your job search and your
marketing documents including your résumé, cover letter, and LinkedIn profile. They
are used by Applicant Tracking Systems (ATS) and recruiters to identify appropriate
candidates for specific positions.
Where do you find keywords? They can be found in the
specific job posting, in job descriptions, on the company website, and on the
company LinkedIn page. Categories of keywords include industry, location, job
title, industry-specific skills, certifications, tools, technology, company
names, and job type.
Include keywords in the sentence structure of your marketing
documents. Typically, hard skill keywords are used to search candidate
applications and online profiles. If having a particular skill or credential is
essential to the position, the hiring manager will start with those keywords to
identify possible candidates. Soft skill keywords generally are considered
secondary and are more important when it comes to determining the fit between
yourself and the organizational culture.
I incorporate soft skill keywords more so in the cover
letter and career profile section of the résumé, as well as in the LinkedIn
summary. Soft skill keywords describe your qualities and your working style.
The 10 main categories of soft skill keywords are attention to detail,
communication, teamwork, adaptability, problem-solving, creativity, work ethic,
interpersonal skills, time management, and leadership.
One of the tools that I use to help me visualize the
keywords from the various sources is word clouds. There are a number of free
software word cloud applications available online. One I use is www.tagcrowd.com. All you have to do is copy
and paste the job description into the text box and click visualize. The words
are displayed by size according to how often they are repeated in the job
description. The largest words are the ones repeated most often in the text. It
provides a quick visual check as to what words are important to the employer.
If you are more creative and want to play around with
various shapes, font styles, colours and other criteria you can check out www.wordart.com. This is the software I used
to prepare the word cloud for a Case Manager role displayed above.
If you require any assistance in incorporating keywords into
your marketing documents and LinkedIn profile, contact elaine@allycareersolutions.com
for help with harnessing the power of keywords!
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